Cash in the USA 2025

October, Charlotte, NC

Uniting cash professionals from across financial institutions, merchants and the supply chain to gain unique, specialist insights

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Brought to you by CMS Analytics logo white

About the event

Cash in the USA brings together engaged professionals in the cash industry to share experiences and discuss ideas on the future of cash.

In October 2025, join us in Charlotte, North Carolina for the next Cash in the USA. We’ll be bringing the retail banking industry together for an evening of networking before the main conference.

The following conference day will feature an agenda filled with industry experts focused on the complex challenges and opportunities in the market and how best practice can be applied.

Topics covered

Cash technology

With continued innovation across the cash supply chain, how can financial institutions take advantage of these and assess what is right for their network?

1

ITM/Recycler strategy

We'll discuss new technologies such as recycling & ITMs and delve into the second order complexities these can present to forecasting and reconciliation.

2

Cash trends

Both commercial and personal cash usage has changed and this influences how FIs service their customer base. We will analyze these changes and how to adapt.

3

Network optimization

We'll analyze how to improve the efficiency and productivity of your retail, ATM or self-service network to reduce costs, increase uptime and enhance customer experience.

4

2024 Agenda – October 21

5pm - 8pm
speaker-1

Industry Networking

Opening Reception

Join us for the opening reception of Cash in the USA at Johnny Cash’s Museum and Bar. We’ll be bringing the cash industry together the night before the main conference for an evening of networking, live music and drinks at this historic Nashville venue.

Attendees will be able to tour the Johnny Cash Museum and enjoy live music and entertainment as well as hear from Cash in the USA’s sponsors.

Johnny cash bar

2024 Agenda – October 22

9am

Registration and Networking Breakfast

10am
speaker-1

Lee Williamson

Welcome

10:10am
speaker-1

Haley Gibson

Cash Trends from the Federal Reserve

Haley Gibson will share FRFS FedCash Services’ latest insights regarding cash usage and other payment trends from our most recent Diary of Consumer Payment Choice, as well as other analysis conducted in 2024 to understand the cash ecosystem, consumers’ storage of cash for contingency and other purposes, and accessibility of cash nationwide.

10:40am
speaker-1

Matt Snow

speaker-2

Robert Bujas

speaker-3

Tammy Hardy

Spotlight on Technology: Innovation Through the Cash Cycle

With the vast array of cash technology available on the market, understanding which technology is right for your network can be a real challenge.

 

In this session, experts from all stages of the supply chain will be sharing their approaches to cash technology, providing insights on how to identify the correct technology for your needs and rollout across your operations.

 

Innovations explored will include the Federal Reserve’s e-manifest programme, how to drive recycler utilization and where ITMs could work in your networks.

11:10am

Refreshments and Networking

11:40am
speaker-1

Cathy Isom

speaker-2

Stacy Diamond

Spotlight on Commercial Customers: Panel – How is Customer Demand Changing

Commercial cash demand is changing, as an FI, its vital you can adapt and innovate to solve new client challenges and increase retention.

 

In this panel, FI treasury experts will share ideas as to how you can build robust relationships with your commercial clients to further embed yourself within their business to create further revenue opportunities.

 

Strategies include offering streamlined ordering processes, increasing visibility of where cash lies within their networks and how you can help your clients hold their vendors to account.

12:10pm
speaker-1

Luke Curry

Cash Visibility: The First Line of AML Defense

Anti-money laundering initiatives are increasingly coming under scrutiny both internally and by external regulators. Having robust forecasting and reconciliation measures should act as the first line of AML defense.

 

In this presentation, we will explain why bringing greater intelligence and reporting into these functions can help detect AML violations quicker and increase the speed at which issues are resolved, saving your institution time and resource.

 

To improve forecasting and reconciliation outcomes, material increases in productivity must be the goal. Find out where you are going wrong and what best practice looks like.

12:40pm

Lunch and Networking

1:40pm
speaker-1

Jean-Pierre Lacroix

Why Cash Matters in Retail Banking

There is much discussion regarding the role and future of cash in retail banking. However, our unique insights, based on industry and consumer studies, can shed new light on this topic. Understanding where money is relevant and essential in the banking experience can significantly drive customer loyalty and engagement. This session is particularly relevant for financial institutions reviewing their cash, drive-up, and ATM strategies, offering potential benefits for your customer relationships.

Session takeaways:

  • Current and future role of cash in branches
  • Attitudes and usage of ATM
  • Consumer appetite for newer ATM technology
  • Digital payment insights

2:10pm
speaker-1

Chris Cichy

speaker-2

Matt Lilya

Spotlight on Networking: Achieving Comms and Networking Optimization with New Technology

With new technologies such as recycling and ITMs increasing across FIs retail networks, communications and networking across the estate becomes paramount to ensure uptime for customers. This presentation will discuss how communications and networking can be optimized with these new technological challenges in mind.

2:45pm

Refreshments and Networking

3:15pm
speaker-1

Lauren Slaughter

speaker-2

Robert Norman

The Evolving Retail Bank Branch: Panel - Strategy, Automation, and Customer Centric Innovations

This panel session will explore the shifting landscape of retail bank branches and how strategic renovations, automation, and the integration of ATM technologies are shaping the future of banking. We’ll delve into how banks and credit unions are addressing both consumer and merchant needs, and how convenience is driving the convergence of the cash ecosystem.

3:45pm
speaker-1

Paul Mattison

speaker-2

Robert Farmer

Spotlight on the Supply Chain: Panel - New Operating Models and Importance of Vendors

ATM vendors are increasingly offering operating models such as ATM as a Service and larger packages of managed services.

 

In this panel discussion, a series of banking experts will explain how you can determine which operating model is right for your network and the importance of vendor management as suppliers continue to innovate.

 

The operating model you employ is a key predictor of network performance. Whether you run operations in house, utilize software solutions or outsource completely, are you getting the best from your operating model?

4:20pm
speaker-1

Lee Williamson

Closing Remarks

4:30pm

Drinks Reception

Expert speakers - 2024

Expert guests from the industry will join us and provide perspectives as we discuss, debate and analyze a range of pertinent topics.

Andrea Brooks

CEO, CMS Analytics

Matt Snow

Head of Cash & ATM Operations, Regions Bank

Cathy Isom

Senior Product Manager, First Citizens

Jean-Pierre Lacroix

President, SLD

Matt Lilya

VP, Business Development, Ventus

Paul Mattison

ATM Product Strategy, Bank of America

Lee Williamson

Managing Director, CMS Analytics

Robert Bujas

Assistant VP, Federal Reserve Financial Services

Stacy Diamond

Executive Director, Global Treasury Management, Wells Fargo

Bill Stutzman

VP, Strategic Initiatives, Ventus

Lauren Slaughter

National Account Executive, Cennox

Robert Farmer

Associate VP of North American ATM & Cash Operations, TD Bank

Haley Gibson

Senior Manager, Federal Reserve Financial Services

Tammy Hardy

Senior Manager, Axiom Armored Transport

Luke Curry

Senior Consultant, CMS Analytics

Chris Cichy

Chief Operating Officer, TransFund

Robert Norman

SVP, Cash Logistics, Fifth Third

Sponsors

Sponsors of Cash in the USA 2024

Cash in the USA Gallery

Image gallery from Cash in the USA 2023 & 2024

Previous Attendees

Past attendees from Cash in the USA 2022 & 2023

The premier cash management conference in the USA Register your interest

FREE

Pass for attendees from banks & credit unions

TBC

Paid pass for suppliers (max 3 attendees per organization)

Venue information

To be confirmed

 

 

Registration Contact

Name: Jennafer Holt

Phone: +44 (0)751 233 0964

Email: info@cashintheusa.com

Registration & continental breakfast:
09:00 – 09:50am
 
Conference begins:
10:00am
 
Drinks reception with canapes:
04:15 – 06:45pm

FAQs

Air

The Westin Nashville is approximately 9.1 miles away from Nashville International Airport, making it an 11 minute drive away (depending on traffic). You an also catch a train from the airport which will take you into the centre of Nashville, getting you to the Westin in 37 minutes.

Rail

The closest train station to the Westin Nashville is the Riverfront station, located just a 17 minute walk away. Regular services run in and out of Nashville, where you can connect to local and inter-state services.

Car

The Westin Nashville offers a valet service of $55+ tax per night, but does not offer self-parking services. 

There are many attractions in Nashville or ‘Music City’ that cannot be missed while you’re in town! Located just around the corner from the Westin Nashville are the world famous Country Music Hall of Fame and The Walk of Fame Park. Also in the heart of Nashville you have the historic Ryman Auditorium and the National Museum of African American Music. The Frist Art Museum is also a short walk away – and if you are a true music fan, one of the country’s best honky tonk bars, Robert’s Western World, and The Station Inn, the country’s very best bluegrass club are right in Nashville too.

You can also sample the local cuisine at Arnold’s Country Kitchen, a beloved canteen style restaurant which serves “meat ‘n’ three”, where politicians, celebrities and locals rub shoulders, or the Silver Sands Cafe, where the menu changes daily according to the day of the week. For more upmarket dining, you might want to try Pelican & PigHusk, Bastion or Henrietta Red.

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